10-Year Customer Satisfaction Trends in the US Hearing Instrument Market
نویسنده
چکیده
2000. In the past 10 years, the binaural penetration rate has improved 13 points to 68%. Since 1994, we have seen both slight increases in BTE usage as well as significant increases in “invisible” ITC hearing instruments. Since the previous MarkeTrak survey, programmable/DSP technology has grown from 13% to 28% of hearing instrument sales, according to the survey, while instruments without volume controls increased from 11% to 22% of hearing instruments. Consumers report that 20% of their hearing instruments have telecoils and 10% have dual microphones. With respect to the latter feature, a list of popular “directional” brands and trademarked names were supplied to the consumer.
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